In the midst of clubs and lounges catering to an audience of young adults and veteran party-animals, the novice youngsters who are experiencing their first couple years on the scene are easily forgotten about. For them Laroy is a safe haven of noobies just like themselves.
For the grand reopening and ongoing evlolution of this club the task was to create a young, and fresh new look that matched the grownup, established and clean cut clubs surrounding it.
To promote the young and exhuberant personality of the venue bright, warm, neon colors more than often made the final form.
In time the abbreviated term 'WKND' became the name of the fastpaced, energetic evenings that Laroy was providing it's guests.
Focusing on a niche that many others had ignored was this club's ace in the hole. It was also what allowed it, at the time, be jam packed every night.
