Solidaritet Logo

Solidaritet

Logo Design - Promotional Design

As a staple of the Stockholm nightlife for many years Solidaritet has become a well known name amongst party goers of all shapes and sizes.

Wednesdays at Solidaritet

In the summer of 2013 they opened up there doors to the wednesday crowd and in conjunction with this needed a new logo for their new evenings.

Their main logotype is an illustration of a vinyl record cut in half and sheard to imitate an 'S' with the type lockup resting beneath.

 Solidaritet Logo
The Classic Solidaritet Logo

The obvious solution was to simply unite the the two halves once more, creating a circle or 'O' to represent the first letter of 'Onsdag', the swedish for wednesday. Whilst adding the word to the type lockup in the same font: Montserrat.

 Solidaritet Onsdagar Wednesdays Logo Design
The Wednseday design suggestion

Further cooperation with the company resulted in a slightly more styalized logo.

 Solidaritet Onsdagar Wednesdays Logo Design
The final logo

Promotion

Promotional work was also made to accomodate the new evening.

 Solidaritet Onsdagar Wednesdays Promotion Design  Solidaritet Onsdagar Wednesdays Promotion Design
A sample of the promotional design

As well as material for the cooperation between Solidaritet and Scandic Anglais (now 'Jamie's Italian')

 Solidaritet Onsdagar Wednesdays Promotion Design
Logo Design of the so called Wednesday-lap

When all is said and done...

Solidaritet is a place with a lot of charm and personality. The fact that they have been at the pinnacle of this city's evening experience for so long is an achievement in and of itself.

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